Entrepreneurship is a field that comes with many obstacles and challenges. It’s important to be aware that sometimes it can be extremely difficult, especially for first-time entrepreneurs.
Before you launch your business, you need to be well equipped to face the challenges that’ll surely come your way. Mark Victor Hansen, Founder and Co-creator of the Chicken Soup for the Soul book series, said “You don’t become enormously successful without encountering a number of extremely challenging problems.”
Here are the 5 challenges that you are likely to face and how you can overcome them:
1. Lifestyle Change
The experiences of entrepreneurship will change you profoundly, from the way you think, to how you act, to your manner of living. You begin to realize you’re not getting enough sleep, have little time for yourself, can’t spend the same amount of time with friends, and you get complaints from people closest to you This is all because you’re putting most, if not all your energy and focus into running your business.
The solution, in order to sustain your passion, is to make some tough choices and identify your priorities. You’ll need to sacrifice much while you learn new things. You can start by organizing your day the night before, by creating a list of your activities for the next day in terms of priority.
Constantly, visualize your destination and surround yourself with people that motivate, inspire and push you to be your best self. By the time you apply these principles, you’ll feel more relaxed and energized.
2. Facing Uncertainty
When you launch your business, even if you offer the best product or service in your industry, you’re bound to face uncertainty.
Your marketing strategy might fail, your customers may not be ready for your product or service because it’s too early, and your competition may be a little bit tougher than expected. Even if you’re able to handle all of this, it doesn’t mean you’ll get your desired paycheck. However, keep in mind, that if you are well prepared, you’ll be in the best position to handle any of these roadblocks without stress.
An important thing to do is to test your product in the marketplace. By doing this, you will observe how the market views your product or service and can get feedback as well. If you do this right, you’ll be on your way to launching a successful business. The joy that eventually comes from launching a successful business is the greatest feeling ever.
“Exploring the unknown requires tolerating uncertainty.” – Brian Greene
3. Team Building
Recruiting a trustworthy and reliable team is an important part of building a successful business. Every entrepreneur should know it’s important to recruit a strong team because your team can either make or break your business.
Lawrence Bossidy, Former Chairman and CEO of Honeywell, once said “I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people not on strategies.” The common mistake new entrepreneurs make is hiring too quickly and if this doesn’t turn out well, you might be setting yourself up for failure before you even begin.
One solution is to hire individuals you already know or get references from people you trust from your professional life. Having the right people around is significant because they will influence your decisions and therefore the success of your business. Choose wisely.
4. Capital Management
One of the major reasons many startups fail within the first few months of business is because of capital mismanagement. The common mistakes entrepreneurs make are spending prematurely and not separating personal account from your corporate account. Spending too early on items like business cards and marketing materials might just end up being too costly for your startup.
You need to stay on top of your cash flow by keeping track of all your business expenses. You need to create a budget and set up an emergency fund account. You may decide to hire an accountant to help handle your finances, so they can assist you in fine-tuning where the money goes.
“Money is usually attracted, not pursued.” – Jim Rohn
Starting and running a business can be very stressful. This pressure can cause entrepreneurs to feel alone and maybe even depressed. If it’s extreme, you may develop mental health problems. Studies show that 30% of entrepreneurs report a lifetime history of depression.
It’s vital to reach out to your support system regularly. Family, close friends or mentors can be a big help in getting you back to your best. Once in a while get together with your family and friends and do some fun activities.
Starting a business has it’s challenges but if you’re prepared and know what’s ahead or what to expect, it will be a little less surprising when you run into an obstacle and you’ll be able to take the hit better than you thought!