I remember the day in vivid detail. I was on a weekend trip visiting my girlfriend at the time in Arizona. She had decided that we should join her friends to go “cliff jumping.”  We were early on in our dating and she obviously had no idea that I was not fond of heights. So “cliffs” and jumping off of them… No thanks!

I inevitably found myself on the edge of a 40-foot cliff peering down at a vast blue canvas of water. Then I realized if I didn’t jump, I’d have to start the walk of shame back down the cliff. This was a lose-lose situation for me.

Fear had me. I didn’t want to jump, but I also didn’t want to look bad in front of my girlfriend’s friends. So I jumped and in that moment, I had defied my brain and my neurochemistry.

Our brains are wired to protect us, not to push us towards our goals. Our brains are wired to look for anything that could be potentially dangerous or threatening and keep us as far away from it as possible by using fear. The problem is not all situations warrant fear.

There is a saying in neuroscience that says, “the brain wires the way it fires”, meaning the more you do a certain activity, the more the brain lays down wiring to make that action or activity easier.

‘Fears are educated into us, and can, if we wish, be educated out.’ – Karl Augustus Menninger

When we let fear keep us stagnant and we continue to do the same things that are comfortable, our brain gets “hardwired” to stay comfortable. We become “stagnant.” This can become debilitating for some of us and prevent us from encountering the very experiences we need to grow and succeed.

When we, in spite of our fear, do the challenging things that are outside our comfort zone, we begin to hardwire into our brain change, adaptability, creativity, growth, perspective, and happiness because we stretch the boundaries of our brain’s capabilities and force it to adapt rather than “playing it safe.”

An elite athlete didn’t make it where they are today by going into their training and never pushing past their comfort zone. They constantly pushed their limits of comfort to force their bodies and minds to grow to that of a top performer. The same principle applies to our brains. If we let fear dictate our actions in any area of our lives, it will stunt your growth in that area.

So what’s the first step? How do we go about conquering our fears whether it’s public speaking, starting a business, or launching the product or service? See below:

1. Journal Your Fears

Write down all the fears you have, big or small. Contrary to opinion “size does not matter.” Your brain still operates the same with all types of fear. The key is to first acknowledge what you are fearful about and bring it to light. Be as specific as possible.

2. Prioritize Your Fears

I then rank my fears from highest to lowest in terms of how often I think about this fear and/or how much it disrupts my life. You may find some fears combine into a broader category and that’s ok — we’ll get to that. So for now identify your biggest fear.

3. Support Your Belief in Yourself

I don’t mean just “believe in yourself.” What I mean is to build in support systems that will support your belief in yourself, so that when you start taking action, your support systems will solidify those new experiences and form deeper, more meaningful, and lasting beliefs in yourself.

It may look like building a list of affirmations that you say every morning or a meditation. Whatever it is, it needs to be uplifting and empowering you towards conquering your goals.

4. Take Action & Start Small

Look at your list and identify what your biggest fear is. That’s the beast we’re going to tackle long term, but for some that may seem like a big stretch at first. So instead, see what your 5th biggest fear is, and that’s where you’ll start.

What we will then do is build our way up and take a ride on the “Momentum Train.” Starting small with taking actions toward your lower priority fears and then building up helps your brain build momentum, which provides your brain with plenty of courage and motivation to tackle the #1 fear on your list.

‘Avoiding danger is no safer in the long run than outright exposure. The fearful are caught as often as the bold.’ – Helen Keller

5. No Time Limit, Just Consistency

Most goals should be limited to a time domain. For the goal of tackling a fear, time can be a challenging factor to set. Some of these fears may have been unknowingly building up for decades without your knowledge. So I don’t recommend setting a time on when you are “going to conquer your fear.”

Instead set appointments to regularly meet and address your fear. If you’re fear is public speaking, then go to a local Toastmasters once a week. The more consistent you can be, the better.

6. Reframe and Reinforce

As you begin to address these fears, make sure you are reinforcing the experiences you have in a positive perspective. For instance, if you want to be less fearful of public speaking and decide to try out a local toastmasters group, your first time speaking to the group might feel like a train wreck, but when you look back on the situation you can acknowledge that that actually pushed past your fear and accomplished your goal.

7. Rinse and Repeat

This isn’t a quick fix. It may take some time. There’s always a new fear or challenge awaiting us. The key is to have systems like this in place to address those challenges properly rather than allowing ourselves to succumb to fear and derail our lives from their fullest potential.

How do you handle your fears? Comment below!

Image courtesy of Twenty20.com