seth godin

Bestselling author, entrepreneur, and marketing expert Seth Godin recently told author Tim Ferriss on Ferriss’ podcast that the best books “cause something to flip in your head” and prepare you to take your life in a new direction.

He’s found that for him, there are some books that work best as audiobooks because repeated listens allow the material to seep into your subconscious.

Here are six that profoundly influenced him, along with one of his own that he thinks captures his general philosophy.

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‘Secrets of Closing the Sale’ by Zig Ziglar

Godin said he listened to the late author and marketing expert Zig Ziglar’s audiobooks so many times when he was younger that he wore out the cassettes and had to order a new set.

Ziglar’s lessons focus on goal-setting, motivation, and closing a deal.

“He’s your grandfather,” he told Ferriss, “and my grandfather; he’s Tony Robbins’ grandfather — none of us would be here if it weren’t for Zig.”

Godin finds some of Ziglar’s beliefs to be outdated, “but the fundamental principles … just kept me going.”

Find it here »

‘The Pema Chodron Audio Collection’ by Pema Chodron

Pema Chodron is an American-born Buddhist nun who runs a monastery in Nova Scotia.

She learned from the late Tibetan monk Chogyam Trungpa, whose teachings Godin said can be summarized by the following: “We are falling, falling, with nothing to hold onto and nothing to slow us down. The good news is there is no ground to land on.”

Find it here »

‘Leap First’ by Seth Godin

Godin couldn’t help including one of his own audiobooks.

“Leap First” is a two-hour recording of one of his recent presentations he gave, and it serves as a nice introduction to the main themes of his work on career success.

Find it here »

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