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The best thing about working at Facebook, according to someone who left and came back (GOOG)

John Hegeman

Facebook gives its employees a lot of sweet perks.

But what makes Facebook a unique place to work isn’t its vibrant campuses or cushy salaries. It’s the sheer, insane scale of how many people use its product around the world. 

That’s according to John Hegeman, director of engineering for advertising delivery, ecommerce, and analytics. 

Hegeman is behind which ads you see when you’re scrolling through your Facebook News Feed, because he oversees the online auction that designates which brands pay what to get their content snuggled in amid the status updates and news links on the social network.  

The system’s goal: To serve you relevant stories — ad and organic-wise — that you’ll actually be interested in, while preventing advertisers from gaming the system.

Hegeman first joined Facebook way back in 2007, right around when it first launched its self-service ad platform. And he’s been hustling on different ad systems almost ever since.

In 2013, Hegeman took a year-and-some change break from Facebook to work at the Q&A site Quora. Why’d he come back? In part, because he missed the scale of working for a ~$300 billion company with 1.6 billion monthly active users. 

“You can step back and think, ‘We made this change, what’s the impact it has on the world?'” he tells Business Insider. “The number of people you’re affecting, the number of businesses, and the magnitude of that… it’s hard to match that anywhere that’s not Facebook.”

The other great part about working at the social network is the people and collaboration, he says.  

“There are so many diversely talented people,” he says. “No matter what kind of problem you’re working on, there will be someone here who is one of the best people in the world at that thing.” 

Tied to that, he noticed in the one year that he was gone that the ad team became much more connected with the rest of the company. 

“I think that’s been a really positive change,” he says. “We’re partnering more closely with other teams. It manifests itself in the product because ads are more tightly integrated with the News Feeds, including where they actually show up on people’s mobile devices, and also in terms of relevance. Both on the product side and on the organizational side, there’s more cross-pollination.”

SEE ALSO: How an ‘oddball’ team created one of Facebook’s biggest threats to Google

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The 100 best leadership and success books to read in your lifetime, according to Amazon

woman reading outside

This week, Amazon’s editors released a list of 100 leadership and success books to read in a lifetime.

“We chose books to help people plan for their futures and/or deal better with their present,” said Chris Schluep, senior books editor at Amazon.com. “The same book won’t work for every situation, or every person, so you’ll see titles sitting beside one another that might not normally share shelf space.”

In other words, while this list does include books by traditional business people, you’ll also find works by outspoken entrepreneurs, spiritual leaders, and Hollywood producers.

What each of these authors shares is a desire to help people find out what they really want — and to make their dreams a reality.

Check out the full, ranked list below, and learn more about the top 25 here.

  1. #Girlboss” by Sophia Amoruso
  2. A New Earth” by Eckhart Tolle
  3. Andrew Carnegie” by David Nasaw
  4. Awaken the Giant Within” by Tony Robbins
  5. Big Magic” by Elizabeth Gilbert
  6. Business Adventures” by John Brooks
  7. Change Your Brain, Change Your Life” by Daniel G. Amen
  8. Chicken Soup for the Soul” by Jack Canfield, Mark Victor Hansen, and Amy Newmark
  9. Choose Yourself!” by James Altucher
  10. Crush It!” by Gary Vaynerhcuk do over
  11. Do Over” by Jon Acuff
  12. Drive” by Daniel H. Pink
  13. Eat That Frog!” by Brian Tracy
  14. Elon Musk” by Ashlee Vance
  15. Emotional Intelligence” by Daniel Goleman
  16. Essentialism” by Greg McKeown
  17. Execution” by Larry Bossidy, Ram Charan, and Charles Burck
  18. Find a Way” by Diana Nyad
  19. First, Break all the Rules” by Marcus Buckingham and Curt Coffman
  20. Flow” by Mihaly Csikszentmihalyi
  21. Flying Without a Net” by Thomas J. DeLong
  22. Freakonomics” by Steven D. Levitt and Stephen J. Dubner
  23. Getting More” by Stuart Diamond
  24. Getting Things Done” by David Allen
  25. Getting to Yes” by Roger Fisher, William Ury, and Bruce Patton
  26. Give and Take” by Adam M. Grant
  27. Good to Great” by Jim Collins
  28. How to Win Friends and Influence People” by Dale Carnegie
  29. How Will You Measure Your Life?” by Clayton M. Christensen, James Allworth, and Karen Dillon
  30. Influence” by Robert B. Cialdini
  31. Leadership on the Line” by Martin Linsky and Ronald A. Heifetz
  32. Lean In” by Sheryl Sandberg
  33. Made to Stick” by Chip Heath and Dan Heath
  34. Man’s Search for Meaning” by Viktor E. Frankl
  35. Meditations” by Marcus Aurelius
  36. Mindset” by Carol Dweck
  37. Misbehaving” by Richard Thaler
  38. Oh, The Places You’ll Go!” by Dr. Seuss
  39. Outliers” by Malcolm Gladwell
  40. Personal History” by Katharine Graham predictably irrational
  41. Predictably Irrational” by Dan Ariely
  42. Quiet” by Susan Cain
  43. It Worked for Me” by Colin Powell and Tony Kolt
  44. Siddhartha” by Herman Hesse
  45. Start With Why” by Simon Sinek
  46. Steve Jobs” by Walter Isaacson
  47. Strengths Finder 2.0” by Tom Rath
  48. Stumbling on Happiness” by Daniel Gilbert
  49. Superforecasting” by Philip E. Tetlock
  50. Talent is Overrated” by Geoff Colvin
  51. The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout
  52. The 48 Laws of Power” by Robert Greene
  53. The 4-Hour Workweek” by Timothy Ferriss
  54. The 7 Habits of Highly Effective People” by Stephen R. Covey
  55. The Alchemist” by Paulo Coelho
  56. The Art of Happiness” by Dalai Lama
  57. The Art of Stillness” by Pico Iyer
  58. The Art of Strategy” by Avinash K. Dixit and Barry J. Nalebuff
  59. The Art of the Start 2.0” by Guy Kawasaki
  60. The Art of War” by Sun Tzu
  61. The Big Short” by Michael Lewis
  62. The Black Swan” by Nassim Nicholas Taleb
  63. The Charisma Myth” by Olivia Fox Cabane
  64. The Checklist Manifesto” by Atul Gawande
  65. The Confidence Code” by Katty Kay and Claire Shipman
  66. The Effective Executive” by Peter F. Drucker
  67. The Essays of Warren Buffett” by Warren E. Buffett and Lawrence A. Cunningham
  68. The First 90 Days” by Michael D. Watkins
  69. The First Tycoon” by T.J. Stiles
  70. The Five Dysfunctions of a Team” by Patrick Lencioni
  71. The Four Agreements” by Don Miguel Ruiz and Janet Mills
  72. The Gifts of Imperfection” by Brene Brown
  73. The Happiness Advantage” by Shawn Achor the happiness project
  74. The Happiness Project” by Gretchen Rubin
  75. The Hard Thing About Hard Things” by Ben Horowitz
  76. The Innovator’s Dilemma” by Clayton M. Christensen
  77. The Intelligent Investor” by Benjamin Graham
  78. The Last Lecture” by Randy Pausch and Jeffrey Zaslow
  79. The Lean Startup” by Eric Ries
  80. The Life-Changing Magic of Tidying Up” by Marie Kondo
  81. The Miracle Morning” by Hal Elrod
  82. The Now Habit” by Neil Fiore
  83. The Power of Habit” by Charles Duhigg
  84. The Prince” by Nicolo Machiavelli and N.H. Thompson
  85. The Profit” by Kahlil Gibran
  86. The Road Less Traveled” by M. Scott Peck
  87. The Road to Character” by David Brooks
  88. The Secret” by Rhonda Byrne
  89. The Seven Spiritual Laws of Success” by Deepak Chopra
  90. Thinking, Fast and Slow” by Daniel Kahneman
  91. Titan” by Ron Chernow
  92. Triggers” by Marshall Goldsmith and Mark Reiter
  93. Tuesdays with Morrie” by Mitch Albom
  94. Turn the Ship Around!” by L. David Marquet
  95. Uncertainty” by Jonathan Fields
  96. Way of the Peaceful Warrior” by Dan Millman
  97. What Got You Here Won’t Get You There” by Marshall Goldsmith and Mark Reiter
  98. Willpower” by Roy F. Baumeister and John Tierney
  99. Year of Yes” by Shonda Rhimes
  100. “Zero to One” by Peter Thiel and Blake Masters

SEE ALSO: 33 business books every professional should read before turning 30

DON’T MISS: The 25 best leadership and success books to read in your lifetime, according to Amazon

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Here’s how to get to the top of the advertising industry, according to the new boss of Google, HSBC and Ikea’s marketing agency

Camilla Kemp 2.JPG

Camilla Kemp was recently appointed chief operating officer of M&C Saatchi — one of London’s leading marketing agencies, which has worked with Google, Boots, HSBC, Natwest, and the UK Conservative Party. She started at the ad agency five years ago, but in her new role, Kemp has been given responsibility to oversee the 11 companies in the M&C Saatchi group.

When Business Insider interviewed Kemp, she provided four simple tips that helped her to quickly rise to the top of the ad industry.

And working hard is not one of them. “I think everyone works hard, don’t they?” Kemp said.

Be conscientious

“Always thinking that you’ve done the vey best that you can do (is the secret to getting to the top.) Yeah, I think a bit of conscientiousness… I’ve probably got quite high standards as well.

“I don’t need huge amounts of sleep, I don’t think. I’ve sort of worked out that I’m actually ok without. I’m not a ten-hours-a-night kind of girl. Six — that’s alright. That’s ok. Yes I think I work hard, but it’s not about the number of hours you do. It’s about the difference you make in the hours that you’re making them. Your brand is created on the work that you do. Your reputation is about the excellence of what you deliver for your clients.”

Work in a team

“I think making sure you’re always working with people who are probably better than you and can help you answer the problems. I think it’s really important — particularly in a business where you’re using creativity to solve business problems — that you have different types of brains to do that. So, I’m a big believer in working together with a couple of other brains around me to solve something and you get there faster and it’s more exciting and it’s more fun to do it that way. I think that’s a big part of it.”

Camilla Kemp

Retain a consistent set of values

“I think there are sort of consistent values that you have when you have a strong sense of culture. So, for example, you know the agency was founded by some very entrepreneurial people and that entrepreneurial spirit is something that rings true and has been one of the key things for how the group has been formed. We don’t go in for just going in and buying an agency that already exists. We do it through organic growth and finding someone who’s super smart who wants to set up their own thing and we’ll back them up and the create a new unit within the group.”

Understand and embrace technology

“What’s interesting about marketing is that I feel that we’ve actually evolved quickly and adapted more to the changing landscape of technology (than other industries.) And, ultimately, the people in the real world — we’re going to call them consumers but they’re people — are happy to be entertained and they’re happy to be informed. So, if a brand is able to be able to provide those experiences, they’re happy to watch what the brand has put in front of them and they’ll opt into it. There are lots of examples of brands creating digital experiences and content platforms.”

How to set up a marketing business

Kemp also told Business Insider that’s it’s actually surprisingly simple to set up a rival to M&C Saatchi.

She said: “It’s actually very easy in a way to set up a marketing business. You just need some people and a laptop and some connections, you haven’t got to build a factory or invest in packaging, it’s about intellectual capital really and ideas and people who are smart and who have ideas. So there’s a phenomenal amount of competition from all sorts of people who think they can do what everyone else can do. And lots of people saying ‘Yes we can do that.'”

SEE ALSO: Artificially intelligent billboards might lead to the end of copywriters, according to the new COO of M&C Saatchi

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