I recently interviewed one of the world’s leading advertising experts. Over the course of his lifetime, he’s spent over $40 million on advertising, generated hundreds of millions for himself and his clients and is currently...Read More
by | Mar 1, 2016 | 0 |
Facebook gives its employees a lot of sweet perks.
But what makes Facebook a unique place to work isn’t its vibrant campuses or cushy salaries. It’s the sheer, insane scale of how many people use its product around the world.
That’s according to John Hegeman, director of engineering for advertising delivery, ecommerce, and analytics.
Hegeman is behind which ads you see when you’re scrolling through your Facebook News Feed, because he oversees the online auction that designates which brands pay what to get their content snuggled in amid the status updates and news links on the social network.
The system’s goal: To serve you relevant stories — ad and organic-wise — that you’ll actually be interested in, while preventing advertisers from gaming the system.
Hegeman first joined Facebook way back in 2007, right around when it first launched its self-service ad platform. And he’s been hustling on different ad systems almost ever since.
In 2013, Hegeman took a year-and-some change break from Facebook to work at the Q&A site Quora. Why’d he come back? In part, because he missed the scale of working for a ~$300 billion company with 1.6 billion monthly active users.
“You can step back and think, ‘We made this change, what’s the impact it has on the world?'” he tells Business Insider. “The number of people you’re affecting, the number of businesses, and the magnitude of that… it’s hard to match that anywhere that’s not Facebook.”
The other great part about working at the social network is the people and collaboration, he says.
“There are so many diversely talented people,” he says. “No matter what kind of problem you’re working on, there will be someone here who is one of the best people in the world at that thing.”
Tied to that, he noticed in the one year that he was gone that the ad team became much more connected with the rest of the company.
“I think that’s been a really positive change,” he says. “We’re partnering more closely with other teams. It manifests itself in the product because ads are more tightly integrated with the News Feeds, including where they actually show up on people’s mobile devices, and also in terms of relevance. Both on the product side and on the organizational side, there’s more cross-pollination.”Read More
by | Feb 28, 2016 | 0 |
Everyone needs a pick-me-up sometimes.
And as it turns out, there are a bunch of healthy things you can do to lift your spirits.
We’ve scoured the research to find some of the best ways to improve your mood — no…
by | Feb 26, 2016 | 0 |
This week, Amazon’s editors released a list of 100 leadership and success books to read in a lifetime.
“We chose books to help people plan for their futures and/or deal better with their present,” said Chris Schluep, senior books editor at Amazon.com. “The same book won’t work for every situation, or every person, so you’ll see titles sitting beside one another that might not normally share shelf space.”
In other words, while this list does include books by traditional business people, you’ll also find works by outspoken entrepreneurs, spiritual leaders, and Hollywood producers.
What each of these authors shares is a desire to help people find out what they really want — and to make their dreams a reality.
Check out the full, ranked list below, and learn more about the top 25 here.
- “#Girlboss” by Sophia Amoruso
- “A New Earth” by Eckhart Tolle
- “Andrew Carnegie” by David Nasaw
- “Awaken the Giant Within” by Tony Robbins
- “Big Magic” by Elizabeth Gilbert
- “Business Adventures” by John Brooks
- “Change Your Brain, Change Your Life” by Daniel G. Amen
- “Chicken Soup for the Soul” by Jack Canfield, Mark Victor Hansen, and Amy Newmark
- “Choose Yourself!” by James Altucher
- “Crush It!” by Gary Vaynerhcuk
- “Do Over” by Jon Acuff
- “Drive” by Daniel H. Pink
- “Eat That Frog!” by Brian Tracy
- “Elon Musk” by Ashlee Vance
- “Emotional Intelligence” by Daniel Goleman
- “Essentialism” by Greg McKeown
- “Execution” by Larry Bossidy, Ram Charan, and Charles Burck
- “Find a Way” by Diana Nyad
- “First, Break all the Rules” by Marcus Buckingham and Curt Coffman
- “Flow” by Mihaly Csikszentmihalyi
- “Flying Without a Net” by Thomas J. DeLong
- “Freakonomics” by Steven D. Levitt and Stephen J. Dubner
- “Getting More” by Stuart Diamond
- “Getting Things Done” by David Allen
- “Getting to Yes” by Roger Fisher, William Ury, and Bruce Patton
- “Give and Take” by Adam M. Grant
- “Good to Great” by Jim Collins
- “How to Win Friends and Influence People” by Dale Carnegie
- “How Will You Measure Your Life?” by Clayton M. Christensen, James Allworth, and Karen Dillon
- “Influence” by Robert B. Cialdini
- “Leadership on the Line” by Martin Linsky and Ronald A. Heifetz
- “Lean In” by Sheryl Sandberg
- “Made to Stick” by Chip Heath and Dan Heath
- “Man’s Search for Meaning” by Viktor E. Frankl
- “Meditations” by Marcus Aurelius
- “Mindset” by Carol Dweck
- “Misbehaving” by Richard Thaler
- “Oh, The Places You’ll Go!” by Dr. Seuss
- “Outliers” by Malcolm Gladwell
- “Personal History” by Katharine Graham
- “Predictably Irrational” by Dan Ariely
- “Quiet” by Susan Cain
- “It Worked for Me” by Colin Powell and Tony Kolt
- “Siddhartha” by Herman Hesse
- “Start With Why” by Simon Sinek
- “Steve Jobs” by Walter Isaacson
- “Strengths Finder 2.0” by Tom Rath
- “Stumbling on Happiness” by Daniel Gilbert
- “Superforecasting” by Philip E. Tetlock
- “Talent is Overrated” by Geoff Colvin
- “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout
- “The 48 Laws of Power” by Robert Greene
- “The 4-Hour Workweek” by Timothy Ferriss
- “The 7 Habits of Highly Effective People” by Stephen R. Covey
- “The Alchemist” by Paulo Coelho
- “The Art of Happiness” by Dalai Lama
- “The Art of Stillness” by Pico Iyer
- “The Art of Strategy” by Avinash K. Dixit and Barry J. Nalebuff
- “The Art of the Start 2.0” by Guy Kawasaki
- “The Art of War” by Sun Tzu
- “The Big Short” by Michael Lewis
- “The Black Swan” by Nassim Nicholas Taleb
- “The Charisma Myth” by Olivia Fox Cabane
- “The Checklist Manifesto” by Atul Gawande
- “The Confidence Code” by Katty Kay and Claire Shipman
- “The Effective Executive” by Peter F. Drucker
- “The Essays of Warren Buffett” by Warren E. Buffett and Lawrence A. Cunningham
- “The First 90 Days” by Michael D. Watkins
- “The First Tycoon” by T.J. Stiles
- “The Five Dysfunctions of a Team” by Patrick Lencioni
- “The Four Agreements” by Don Miguel Ruiz and Janet Mills
- “The Gifts of Imperfection” by Brene Brown
- “The Happiness Advantage” by Shawn Achor
- “The Happiness Project” by Gretchen Rubin
- “The Hard Thing About Hard Things” by Ben Horowitz
- “The Innovator’s Dilemma” by Clayton M. Christensen
- “The Intelligent Investor” by Benjamin Graham
- “The Last Lecture” by Randy Pausch and Jeffrey Zaslow
- “The Lean Startup” by Eric Ries
- “The Life-Changing Magic of Tidying Up” by Marie Kondo
- “The Miracle Morning” by Hal Elrod
- “The Now Habit” by Neil Fiore
- “The Power of Habit” by Charles Duhigg
- “The Prince” by Nicolo Machiavelli and N.H. Thompson
- “The Profit” by Kahlil Gibran
- “The Road Less Traveled” by M. Scott Peck
- “The Road to Character” by David Brooks
- “The Secret” by Rhonda Byrne
- “The Seven Spiritual Laws of Success” by Deepak Chopra
- “Thinking, Fast and Slow” by Daniel Kahneman
- “Titan” by Ron Chernow
- “Triggers” by Marshall Goldsmith and Mark Reiter
- “Tuesdays with Morrie” by Mitch Albom
- “Turn the Ship Around!” by L. David Marquet
- “Uncertainty” by Jonathan Fields
- “Way of the Peaceful Warrior” by Dan Millman
- “What Got You Here Won’t Get You There” by Marshall Goldsmith and Mark Reiter
- “Willpower” by Roy F. Baumeister and John Tierney
- “Year of Yes” by Shonda Rhimes
- “Zero to One” by Peter Thiel and Blake Masters
by | Feb 25, 2016 | 0 |
This week, Amazon’s editors selected their 100 favorite books on leadership and success.
We’ve highlighted the top 25 below, including books by psychologists, economists, and competitive athletes. Each one offers a unique look …
Here’s how to get to the top of the advertising industry, according to the new boss of Google, HSBC and Ikea’s marketing agency
by | Feb 24, 2016 | 0 |
Camilla Kemp was recently appointed chief operating officer of M&C Saatchi — one of London’s leading marketing agencies, which has worked with Google, Boots, HSBC, Natwest, and the UK Conservative Party. She started at the ad agency five years ago, but in her new role, Kemp has been given responsibility to oversee the 11 companies in the M&C Saatchi group.
When Business Insider interviewed Kemp, she provided four simple tips that helped her to quickly rise to the top of the ad industry.
And working hard is not one of them. “I think everyone works hard, don’t they?” Kemp said.
“Always thinking that you’ve done the vey best that you can do (is the secret to getting to the top.) Yeah, I think a bit of conscientiousness… I’ve probably got quite high standards as well.
“I don’t need huge amounts of sleep, I don’t think. I’ve sort of worked out that I’m actually ok without. I’m not a ten-hours-a-night kind of girl. Six — that’s alright. That’s ok. Yes I think I work hard, but it’s not about the number of hours you do. It’s about the difference you make in the hours that you’re making them. Your brand is created on the work that you do. Your reputation is about the excellence of what you deliver for your clients.”
Work in a team
“I think making sure you’re always working with people who are probably better than you and can help you answer the problems. I think it’s really important — particularly in a business where you’re using creativity to solve business problems — that you have different types of brains to do that. So, I’m a big believer in working together with a couple of other brains around me to solve something and you get there faster and it’s more exciting and it’s more fun to do it that way. I think that’s a big part of it.”
Retain a consistent set of values
“I think there are sort of consistent values that you have when you have a strong sense of culture. So, for example, you know the agency was founded by some very entrepreneurial people and that entrepreneurial spirit is something that rings true and has been one of the key things for how the group has been formed. We don’t go in for just going in and buying an agency that already exists. We do it through organic growth and finding someone who’s super smart who wants to set up their own thing and we’ll back them up and the create a new unit within the group.”
Understand and embrace technology
“What’s interesting about marketing is that I feel that we’ve actually evolved quickly and adapted more to the changing landscape of technology (than other industries.) And, ultimately, the people in the real world — we’re going to call them consumers but they’re people — are happy to be entertained and they’re happy to be informed. So, if a brand is able to be able to provide those experiences, they’re happy to watch what the brand has put in front of them and they’ll opt into it. There are lots of examples of brands creating digital experiences and content platforms.”
How to set up a marketing business
Kemp also told Business Insider that’s it’s actually surprisingly simple to set up a rival to M&C Saatchi.
She said: “It’s actually very easy in a way to set up a marketing business. You just need some people and a laptop and some connections, you haven’t got to build a factory or invest in packaging, it’s about intellectual capital really and ideas and people who are smart and who have ideas. So there’s a phenomenal amount of competition from all sorts of people who think they can do what everyone else can do. And lots of people saying ‘Yes we can do that.'”
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