Look, we have all heard the story of the tortoise and the hare. The lesson, of course, is that the tortoise wins because he takes his time, whereas the hare rushes, becomes tired, and misses his opportunity to win. We’re supposed to derive the meaning that we should be the tortoise—that people who approach goals steadily and slowly don’t get tired.
If there was a third player in the fable who had the speed of the hare and the steadfastness of the tortoise, they would smoke them both and have no competition. The fable would then be called Smoked. The suggestion here is to approach your goals like the tortoise and the hare—by attacking them ruthlessly from the beginning and also staying with them throughout the course of the “race.”
If patience is a virtue, urgency is divine.
Be the tortoise and the hare. Be the tortoise and persist until you succeed because success is your duty, responsibility, and obligation. The ability to persist on a given path, regardless of setbacks, unexpected events, bad news, and resistance is a trait common to those who make it. Be more persistent than you are talented. Patience is a virtue!
Be the hare by putting forth 10X more activity than others consider reasonable. Successful people get to the next phase of a project with a grander mindset, more acceleration, and extra horsepower. Be able to take risks because your energy, creativity, and efforts are not material things with limited quantities that cannot be replaced.
Be the tortoise and the hare in your follow-up. Every contact is more valuable than just one sale. The person will buy again and likely knows others who will buy. In fact, everyone knows others—and the more people you are connected with, the more people you will know and will know you! Everyone ends up doing something; it is just a matter of when and with whom.
The fact that you failed to close an opportunity and then dropped or forgot about that lead does not mean that person is no longer potentially in the market for your services. The only difference between a contact and a contract is the ‘r’—and it stands for ‘relationship’. Maybe he or she couldn’t afford your product at the time, wasn’t quite ready, or delayed a decision with the intent to reconsider. Maybe the client couldn’t get funding at the time, maybe you had the person on the wrong product, or maybe he or she bought from someone else and isn’t happy with that decision.
Stay persistent and keep in contact—and do it often! Be the tortoise, the hare, and a multi-millionaire. Smoke your competition!
Your friend in sales and business,