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The Business Insider 100: The Creators is a testament to businesses and leaders who have pushed the envelope and made customers, employees, and society a priority in addition to shareholders. 

Though success is often defined by wealth, the leaders on our Creators list have achieved great heights through innovative products, care for their customers and employees, and respect for the rest of the world. 

Read on to see how 40 of these visionaries approach success, business, and making an impact on society — in their own words.


SEE ALSO: BI 100: The Creators

DON’T MISS: 105 inspirational quotes from the most successful people in the world

“The antidote to inequality is equality. The question is how do you achieve equality? I believe that for business, which is where I can speak, we have to shift from shareholder maximization to stakeholder maximization. And when we only focus on our shareholders, that’s when it becomes very limiting and that’s when we can draw fire from other stakeholders.” — Marc Benioff, Salesforce


“We can all be as groovy as we want to be, but the ultimate form of sustainability is being able to keep the doors open. … Having that vision that has a deeply embedded purpose to it helps to ground you, and having that commitment to making sure that the literal sustainability of the company goes forward — you need that combination.” — Kim Jordan, New Belgium Brewing Company


“Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.” — Sergey Brin, Google


See the rest of the story at Business Insider